Investing in digital marketing tools and marketing technology (MarTech) is an important step for businesses of all sizes. Every B2B business should be using digital to generate, nurture and manage their leads. Some businesses will complete the entire buyer journey digitally, for others digital is the entry point for face to face sales. Either way, every business has a digital footprint and having the right digital marketing tools and MarTech will help you build, market and manage your digital presence.
Explore our recommended digital marketing tools for startups and small businesses
These are the tools we use ourselves and recommend. We have selected these digital marketing tools because they provide the right balance of functionality, ease of use, integrations and cost.
Find the best tools based on your need:
- I need a marketing automation tool that’s easy to use.
- I need an easy way of building landing pages for my marketing campaigns
- I need a digital marketing tool that will help me increase my search engine visibility
Finding the best digital marketing tools for your business
The best marketing tools for your business is much more about having the right tools that will fit your specific needs and budget than it is about having the big expensive tools that do everything.
To be successful in digital, you need to find the best fit digital marketing tools and Martech for your business. The challenge is what fits one business well, isn’t right for other businesses. Every business is unique in size, budget, competition and industry. Your business is as unique as your fingerprint. That’s why finding the right digital marketing tool for your business is never about investing in the most expensive tool.
FullerFunnels can help you invest your time and money in tools that will make a difference to your business.
Digital marketing tools for businesses
A marketing automation platform for the entrepreneur and small business
ClickFunnels review and resources
ClickFunnels is a leading marketing and sales suite. It combines front-end lead capture with a CRM, lead scoring and more. ClickFunnels refers to itself as a sales funnels builder, but it’s really a marketing automation tool designed for entrepreneurs and small businesses. Using this marketing tool you can build landing pages, capture leads, nurture leads and even complete the sale online.
A digital marketing tool designed to build landing pages for campaigns
Instapage review and resources
Instapage does one thing and does it very well, it helps you build great landing pages. Research by Hubspot and others has shown that the more landing pages you have, the more leads you’ll generate. The reason is simple; landing pages are a way of personalising the digital experience and the more landing pages you have, the more personal an online experience you are likely to be delivering. Instapage allows you to create landing pages focused on the reason the visitor clicked on your campaign in the first place. Instapage is an easy to use drag and drop landing page builder but also scales to give you more advanced functionality when you’re ready.
A digital marketing tool used in SEO, PPC and competitor analysis
SEMrush review and resources
The foundation of all marketing and indeed business success is understanding your audience and being able to meet their needs.
- Your product must satisfy a need or want.
- Your messaging must resonate with the target market.
- Your marketing must be seen by your audience at the right time and place.
Larger enterprises may use costly primary research, but SEMrush allows businesses on a small budget to access deep customer insight and undertake competitor analysis.
SEMrush is a search engine marketing toolkit helping businesses save money when it comes to paid search advertising and improve their organic search engine visibility. With this marketing tool businesses can:
- Understand what potential customers are searching for and how.
- Read the questions prospects are asking about the challenges you can solve.
- Study the competition and understand their strengths and weaknesses.